Kim Kardashian Rocks a Curly Blonde Bob in New Skims Campaign
Kim Kardashian surprised her fans with a bold new hairstyle in a recent photo promoting her SKIMS brand in collaboration with Roberto Cavalli. The 44-year-old star donned a curly blonde bob, replacing her usual long dark hair. She posed in a one-piece swimsuit featuring a tiger print from the exclusive collection, accessorized with a wide red headband that appeared to hold a wig with lively blonde curls.
This change marks her second hair transformation this month; her family recently experimented with hair colors, as her daughter North West, 11, sported bright blue hair earlier in June. Kim herself adopted a dramatic crop in February, chopping off seven inches of her hair with the help of famed hairstylist Chris Appleton, who confirmed the cut with a playful Instagram caption.
Kim has expressed that her hairstyle reflects her mood—feeling more confident and sassy as a blonde, while switching to brunette makes her feel more like a boss. She also revealed that she’s committed to maintaining her hair’s health, even mentioning in a past episode of Keeping Up With the Kardashians that she has a will stipulating she must always have her hair done.
Throughout her career, Kim has used her hair to express her personality, experimenting with various styles and colors, from fiery red wigs to platinum blondes and sleek bobs. Whether rocking a natural look or a glam transformation, her hair choices continue to grab headlines and showcase her ever-evolving style.
